Day True has a unique approach to life. It's based on a fundamental belief that good design should be available to everyone, because when done well, it has the potential to improve happiness and wellbeing. From our showrooms in Maida Vale, Chelsea and Wimbledon Village, we help homeowners create better spaces, designers achieve their visions and developers offer something distinctly different.
Ideas, products, brands, accessories, finishes, flooring and surfaces - whether you're a design enthusiast or a design professional, we design for you, because we make time for you. If you have a kitchen or bathroom which you would like us to bring some Day True magic to, our team can assist with design, specification and help source the right people for the job at hand.
Ideas, products, brands, accessories, finishes, flooring and surfaces - whether you're a design enthusiast or a design professional, we design for you, because we make time for you. If you have a kitchen or bathroom which you would like us to bring some Day True magic to, our team can assist with design, specification and help source the right people for the job at hand.
Services
A successful kitchen or bathroom project matches design-led creativity with expert product selection, value for money, reliable service and professional support.
However you want to work, we can adapt our service to suit you.
Whether you are an interior designer, architect or developer our aim is simple - to make your life easier.
We bring you exceptional products from the best brands, that are often exclusive to us.
From project support to complete design, we can help you achieve and impress, even within less than generous budgets.
However you want to work, we can adapt our service to suit you.
Whether you are an interior designer, architect or developer our aim is simple - to make your life easier.
We bring you exceptional products from the best brands, that are often exclusive to us.
From project support to complete design, we can help you achieve and impress, even within less than generous budgets.
When acoustics or installation restrictions apply - so often seen in central London - an alternative to hard flooring is an essential.
Amtico makes some of the best flooring we can find.
It's so good, we've got some at home.
There's two things about an Astro light that makes them a really special addition to one of our projects.
Firstly, they're designed right here in Britain and secondly, their range of exterior and interior are stunning.
We love Astro and the feeling is mutual - we designed the CEO's bathroom!
Amtico makes some of the best flooring we can find.
It's so good, we've got some at home.
There's two things about an Astro light that makes them a really special addition to one of our projects.
Firstly, they're designed right here in Britain and secondly, their range of exterior and interior are stunning.
We love Astro and the feeling is mutual - we designed the CEO's bathroom!
Popham's beautiful cement tiles are made by hand in Marrakech by a team of skilled artisans.
Popham Tiles are pressed in a Hydraulic press, not kiln fired like ceramic tiles, so very little energy goes into their production.
The tiles are then cured and air dried and contain no lead or other harmful toxins.
They are suited for commercial and residential applications - walls and floors - and perform very well partnered with radiant heat.
The tiles are durable, functional, and easy to care for but require attention and love.
Popham Tiles are pressed in a Hydraulic press, not kiln fired like ceramic tiles, so very little energy goes into their production.
The tiles are then cured and air dried and contain no lead or other harmful toxins.
They are suited for commercial and residential applications - walls and floors - and perform very well partnered with radiant heat.
The tiles are durable, functional, and easy to care for but require attention and love.
We aren't design snobs.
We think that good design should be available to anyone with sensible budget, an open mind and a desire to do something a bit different.
Whether you're a developer, interior designer, architect or simply own your own home, we have a service to suit you.
To us a space isn't just a room, it's all the elements combined.
A kitchen isn't just units and a cooker, it's lighting, flooring, surfaces, and details and how the area blends into the house as a whole.
Our aim is to design you a space that suits your lifestyle, not just the room dimensions.
We think that good design should be available to anyone with sensible budget, an open mind and a desire to do something a bit different.
Whether you're a developer, interior designer, architect or simply own your own home, we have a service to suit you.
To us a space isn't just a room, it's all the elements combined.
A kitchen isn't just units and a cooker, it's lighting, flooring, surfaces, and details and how the area blends into the house as a whole.
Our aim is to design you a space that suits your lifestyle, not just the room dimensions.
It's no coincidence that Day True Maida Vale and Day True Chelsea look alike.
They've been brought up together.
With their corner shop sites and their grand windows, they're designed to show off, but also invite people in for a nosey and a chat.
No exception for their new sibling in Wimbledon Village.
Maida Vale came first.
It has been a part of this tightly-knit, design led community since 2014.
It was our inspiration for, and is now home to, the W9 kitchen - a high end, painted in-frame kitchen that was designed by (and is therefore exclusive to) Day True.
They've been brought up together.
With their corner shop sites and their grand windows, they're designed to show off, but also invite people in for a nosey and a chat.
No exception for their new sibling in Wimbledon Village.
Maida Vale came first.
It has been a part of this tightly-knit, design led community since 2014.
It was our inspiration for, and is now home to, the W9 kitchen - a high end, painted in-frame kitchen that was designed by (and is therefore exclusive to) Day True.
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